Rosie

Rosie sits inside the project you have open. You type what you want done, Rosie shows you what's about to happen, you click approve. Looking things up happens straight away; anything that would change a file waits for your click.

Things people ask Rosie

Phrase requests the way you'd phrase them to a colleague who knows the project. A few examples by what you're trying to get done.

To find things

• "Show me the five-star images in the wardrobe test folder"
• "Find every approved image tagged 'EU-press'"
• "Anything in the EPK Drop collection that's still pending approval"
• "Show me everything without any tags yet"

To organize things

• "Make a collection called Editor Cut and add every approved image to it"
• "Move everything tagged 'golden hour' in this folder into a new folder called Color Reference"
• "Tag every image I have selected with 'behind the scenes'"
• "Add Marcus to the EPK Drop collection as a viewer"

To fix metadata in bulk

• "Set the photographer credit to Mark Khuzam on every image in this folder"
• "Apply '© 2026 Spring Catalog Productions' as the copyright on the images I have selected"
• "Mark everything I have selected as five stars"

To check on the project

• "What got added to the project this week?"
• "Summarize the past week's activity"
• "List the tags this project is using"

How a change works

Before Rosie writes anything, you see a preview of what's about to happen. How many files, which field, the new value, where things are going. Nothing is written until you click yes.

If the preview isn't quite right, tell Rosie to adjust. Rosie runs a new preview with the change.

What Rosie won't touch

These are by design, not a list of things we'll get to later.

• Rosie won't delete anything. Not assets, not folders, not collections, not tags, not members. If something has to come out, you do it in the app.
• Rosie won't create new images, copy, or restyle anything. The creative work is yours. Rosie organizes what you already have.
• Rosie only sees the project you have open. To work in another project, switch to it and start a new conversation.
• Rosie can only do what your role can already do. If your access is view-only, Rosie can only look.
• Rosie won't send email for you. Approval invites and share-export emails keep coming from the normal screens.

What stays safe

Your photos, footage, and audio never leave ReelStorage. Only the text around them (filenames, tags, descriptions, IPTC fields, the shape of your folders) reaches the AI we use. The files themselves stay on our infrastructure.

The AI won't learn from your work. Our provider is contractually prohibited from training their models on anything we send. That's in writing.

Everything Rosie does is recorded. Your audit log captures the action, the assets affected, and the time, with your name on it. The log persists longer than the chat conversation.

Pricing and how to turn Rosie on

Rosie is included on every paid ReelStorage plan with a monthly usage allotment. An org owner has to switch Rosie on from organization settings. Rosie is off by default.

We may revise the monthly allotments as we learn how teams use Rosie. If that happens, you'll see it in the app and on your billing page before it takes effect.

More on Rosie

The launch post covers the design choices behind Rosie, the audiences Rosie is built for, and what a typical day using Rosie looks like: Meet Rosie. Your Digital Asset Manager.