Meet Rosie. Your Digital Asset Manager.

What people see is the photograph, the film, the cover, the launch.

What people don't see is everything else the campaign costs. The second monitor full of Finder windows, open to four versions of the same folder. The shared drive that nobody named consistently. The same file living in three collections under two filenames, none of them the one the producer asked for at 11pm. The hour you spent yesterday hunting for the shot from day three.

The hours that ship a campaign aren't spent making it. They're spent renaming, retagging, regrouping, and rebuilding the collection somebody asked for an hour ago. That work doesn't show up in the final cut. It shows up in your weekend.

Meet Rosie

Rosie isn't built to take your job. She's built to take the repetitive half of it.

Rosie is a digital asset manager built into ReelStorage. You ask in plain English, and Rosie takes the repetitive work off your plate.

Yes, Rosie uses AI. AI handles the mechanical part: reading what you typed and turning it into the right action inside your project. The creative work stays with you. Which image is the cover, which version of the shot wins, those calls are yours. She does the inventory so the eye stays on the work.

What Rosie does

She finds things. By tag, by metadata, by visual similarity, by the description on the tip of your tongue. Show me the day-three exteriors from the Alvarez shoot. Anything tagged 'behind the scenes' from last week. You phrase it the way you'd phrase it to a person who knows the project.

She organizes things. Build a folder, drop a thousand assets into it, pull a collection for the editor, tag the lot.

She edits metadata in bulk. Bulk-update ratings, color labels, descriptions, and IPTC fields across up to ten thousand assets at a time. Before any change, Rosie shows you the count and waits for your approval.

She tracks activity. What changed in this project this week? Who tagged these? What's been added since I was last in? Useful when you walk into a project you don't run.

Here's what a day with Rosie can look like. End of shoot, you want every approved frame from the spring catalog moved into a new collection for the editor, sorted by date. One sentence to Rosie. She proposes the move, tells you how many that is, and waits. You click yes. Done.

What Rosie doesn't do, and why

She doesn't delete. Not folders, not tags, not collections, not assets. If something needs to be removed, you're the one doing it. We'd rather Rosie ask one extra question than collapse the wrong collection by mistake.

She doesn't generate creative output. No image generation, no copywriting, no style transfer, no "what if we redid this in a different look." The creative work belongs to the people doing it. Rosie isn't competing for that work.

She doesn't see your other projects. One project at a time, by design. The project you're viewing is the only one she can read, ask about, or act on. Cross-project decisions stay human decisions.

These aren't gaps we're filling later. They're the line. Rosie does the inventory. You do the work.

How we built Rosie

A few things we want to say plainly. This audience has reasons to be skeptical of AI features, and we'd rather earn that trust now than work uphill against it later.

Your photos, footage, and audio never leave ReelStorage. Rosie reads filenames, tags, descriptions, IPTC fields, and the structure of your project. The labels on the boxes. The photos, the footage, the audio files themselves never go to any outside service. Not to the AI provider, not to anyone.

No training on your work. The AI provider is contractually prohibited from using your data to train its models. We don't enable any feature that would change that.

Rosie can only do what you can do. Every action she takes is checked against the same permissions that govern the rest of your account. If your role is read-only, so is she. If you can't move that asset, neither can Rosie. There's no Rosie-specific bypass for any rule that already governs your team's work.

Nothing happens without your approval. Every change Rosie proposes waits for your approval first. You see the count, the field, the before and after where it applies. Nothing changes until you click yes. Every action she takes lands in your audit log, attributable and reviewable.

A Tuesday afternoon

Picture a publicist on a Tuesday, three days out from a global launch. Press kits are due Friday. The agency in Berlin needs every approved image from the campaign with a usage tag for European editorial, sorted by territory, dropped into a delivery collection by end of day.

The old version of this job is a spreadsheet, four browser tabs, a stack of Slack threads about which images cleared talent approval, and the slow read of "is this one approved or just rated?" An hour, maybe two, depending on how clean the metadata is.

The new version is one sentence to Rosie. Pull every approved image tagged 'EU-press' into a new collection called Friday Drop, sorted by territory. Before changing anything, Rosie shows you the work: 412 assets matching the request, the new collection where they'll land, sorted the way you asked. You click approve. The collection is built. The afternoon is yours.

The same shape works for a photographer at end of shoot, pulling a studio's approved-and-rated picks out of fourteen thousand frames in a sentence instead of a weekend. Same shape for a producer mid-edit, asking for every B-roll plate tagged "golden hour" from the last three shoots and getting an answer in seconds instead of half an hour of clicking.

FAQ

Does Rosie use our photos to train AI?

No. Your photos, footage, and audio never leave ReelStorage. Only metadata (filenames, tags, descriptions, the structure of your project) is sent to the AI provider, and that provider is contractually prohibited from using your data to train its models. We don't enable any feature that would change that.

What does Rosie actually see?

The labels on your boxes, not the boxes themselves. Filenames, tags, descriptions, IPTC fields, folder and collection structure, your current filter state, and the assets you have selected in the grid. Never the photos, footage, or audio files themselves.

Can my team turn Rosie off?

Yes. An org owner has to enable Rosie in the first place. We don't turn AI features on by default, and we won't route anyone's data through them without consent. Once enabled, per-user permissions still apply: Rosie can only do what each individual already has permission to do.

What plans include Rosie?

Rosie comes with every ReelStorage paid plan. Each plan comes with a monthly amount of Rosie usage included. We may adjust those amounts as we learn how teams use Rosie, and we'll tell you when they shift.

What happens to our conversations with Rosie?

Conversations stay in your account for 30 days. After that, we hold them for another 7 days in case you want them back. Then they're permanently deleted. The audit log of Rosie's actions persists longer for accountability and review.

Can Rosie work across multiple projects at once?

No, by design. Rosie is scoped to one project at a time, the project you're viewing. This keeps every conversation inside the same access boundaries as the rest of your work and prevents accidental cross-project exposure.

Available now

Rosie is available starting today, May 21, 2026, and comes with every ReelStorage paid plan. Each plan comes with a monthly amount of Rosie usage included. We'll be adjusting those amounts as we learn how teams use Rosie, so what's in your plan today may change. We'll tell you when it does, and you'll see where you stand inside the product.

An org owner has to switch Rosie on for the team. We don't enable AI features by default, and we don't route anyone's data through them without consent. If you're the owner, the toggle is in your organization settings.

Campaigns take vision. Asset management takes hours. Rosie takes the hours so the vision stays yours.